Lead Generation for Car from the United States "LarusLogistics"

The project is based on the highly competitive niche "Auto from the United States".The niche, current advertising activity of competitors and their offshore have been analyzed.They divided the audience into segments and generated hypotheses under each segment.After a comprehensive analysis, he gathered the intersection of interests and triggers in hypotheses under segments and joined it into unified offers for a wide audience.(It is too expensive to spend in a narrow niche.)Given the latest updates from iOs, interests began to work sometimes quite disgusting (checked, so did it).He examined the structure of advertising campaigns and wrote a media plan.I got 4 packages of creatives for 4 in each with different offers (machines, delays, discounts, bonuses, etc.)and, of course, made the text (no thing invented, according to the old good model AIDA wrote).Then, of course, the launch.There were "car" from the packages that showed themselves best, so it was decided to make connective creatives with these cars, but different offers for the test (the test was successful).Further rk optimization, reboot with new creos and scalability.According to the audience: the broadest audience and look-a-like work on the basis I have.The screen contains the results of the current advertising campaign.Oh yeah, the KPI on the project was up to $10 per lead.We managed to make a average of $2.6 (without counting off advertising campaigns that didn’t show themselves).