Lead generation for an educational project through context and targeting

Task: attract the maximum number of quality leads at the lowest cost in the educational services market.

What has been done:
Full implementation of the advertising strategy: Google Ads + Meta Ads
Campaigns set up for different audiences with A/B testing of creatives
Bid optimization, retargeting, scaling of working connections

Results:
87,784 leads
2,448,945 website visits
5,138,397 clicks
Average cost per lead — $0.11
Conversion — ~3.6%
Budget — $9,219.10

Conclusion: thanks to effective settings and optimization, it was possible to acquire leads for $0.08–$0.11 — one of the lowest prices in the niche.