Lead generation for a hobby goods store

Lead generation for a hobby goods store
Project: Hobby Club | Period: January - February 2024 (2 months)

220 leads/month
CPL 85₴
58 sales/month
Implemented:
Quiz funnel "What hobby suits you?"
Series of free online master classes
Email nurturing of leads
A/B testing of capture forms
Result: Increase in the number of leads from 35 to 220 per month. Decrease in CPL by 70% and growth in sales from 8 to 58 per month over 2 months of the project.