Lead generation for a permanent makeup artist

What was done:
A series of advertising launches were conducted with different creatives and offers, audience segments were tested by gender, interests, and geo. Optimization was based on cost per lead. During the launches, it was possible to achieve a stable lead price and gather a volume of inquiries above the industry average.

Results:
– 380 leads obtained at a cost of about $7
– Minimum leads reached up to $4.6
– A database of "warm" clients for regular appointments was formed
– Campaigns focused on reach, traffic, and engagement