Lead generation for the Flames cheerleading school

Case: launching targeted advertising for the Flames cheerleading school (Instagram Ads)
https://www.instagram.com/flamescheer_kyiv/

Task: attracting new students to three age groups of the school.
Geo: Kyiv, right bank.
Target Audience: mothers aged 25–45 with daughters.
Test budget: up to $100 (7 days).

Work process:

Launched several test campaigns:
- Leads through messages in Direct (with auto-chat and FAQ).
- Sales through Direct (with "write" button + FAQ).
- Engagement and views of Reels (warming up cold audience for retargeting).

The main creative was a video (Reels) calling to sign up for a free trial class.

Based on the test results, 2 most effective campaigns were left:
- Engagement / video views → further retargeting to those who watched >50%.
- Sales through Direct to a broad audience.

Test results:

CPM: $5.61
CPC: $0.69
CTR: 0.82%
Cost per conversation: $2.40

Applications in 5 days: 4 (2 signed up for a trial class).
Conversion from application to client — 50%.
That is, every second application actually comes to the class.

As a result, the school received a stable flow of inquiries and new students with a small budget.
My approach: testing, optimization, and launching only those campaigns that really deliver results.

Why you should work with me:
I tailor the strategy to the specific business, not "by template."
I quickly test hypotheses and keep only what works.
I explain everything in simple language, without "water" and complex terms.
I focus not on metrics in the dashboard, but on real applications and sales.

If you need a specialist who will set up advertising to bring in clients, not just impressions — write to me.
Together we will ensure that your business receives a stable flow of new applications.