AI lead qualification and CRM automation

Built a multi-level lead qualification automation through Make, Pipedrive, and ActiveCampaign. A new lead comes in from a form — Make checks Pipedrive for duplicates, qualifies based on source and data, creates deals, adds activities and notes, logs to Google Sheets, and triggers the necessary email sequence in ActiveCampaign. Qualified and unqualified leads receive different follow-up paths. Zero manual processing, no leads are lost.

Make, Pipedrive, ActiveCampaign, CRM, Lead Generation, AI Automation