Legacy Reach, interviews with people about life and family

Legacy Reach is a company that offers in-depth interviews of people about their life and family via a recorded zoom audio or video/audio meeting. These recordings are then given to the interviewee for safekeeping. Like the equivalent of a time capsule, to preserve the person's memory for their heirs.
Solution
Life, family, heritage - as a symbol of all these things a tree fits very well. In addition, the tree fits into the desired color scheme and the complex handwritten font. I decided to use this symbol, drew it in the same style and connected it to the font part of the logo. Making not radical changes, I was able to maintain the mood and brand recognition. And the logo has started to play with new colors, becoming more interesting and memorable.