"Legallex" - a company for the legalization of foreigners' residence in the territory

"Legallex" - a company for the legalization of foreign residents in Poland

What has been done:

- Conducted a briefing with the client in the format of an interview, highlighted the main trends about the company and service;
- Conducted a competitor analysis, identified problems and needs of the target audience (TA);
- Developed a unique selling proposition (USP);
- Repackaged the Instagram page;
- Implemented daily analytics to track metrics every day and make timely changes to advertising;

How the launch took place and what results were obtained:

- Tested the launch of advertising for direct messages on Instagram and Facebook - however, we received results that did not satisfy us;
- Conducted a complete relaunch of the advertising campaign with new advertising creatives for lead forms on Instagram and Facebook;
- during the first launch, received 14 leads at $3.11;
- during the relaunch, received 44 leads at $1.44;
- Launched advertising for lead forms on TikTok:
- received 67 leads at 70.9 UAH.