Lending + product packaging

We had to pack a website for the sale of courses for doctors. Experienced way, this prototype of the site was selected as the most sold. Complex work was done on copywriting and creating a number of prototypes. A/B tests and analytics make the right choice among the 5 lending options.
Much attention is paid to copywriting and the structure of the site. The text was worked together with the owner for 15 hours, within 3 days. How this version of the text turned out to work and convert the best. The analysis of the target audience spent 8 hours, creating specific customer avatars gave a positive result in the form of large sales.