Lestor Seeds

Lestor Seeds Company - a Spanish-Ukrainian seed bank for cannabis. The brand attracts only verified breeders and professionals who do not economize on seed production and equipment to reduce production costs.

Tasks
The client set clear objectives that the project team needed to implement:
- Develop a multifunctional online store.
- Increase conversion rate by using the latest trends in e-commerce design and usability.
- Attract an audience online without intermediaries.
- Enable order placement through the website.
- Implement responsive layout for all device types.
- Conduct online payments through the website.

Process
The Promodex team decided to implement the project in the following stages:
- Analyze the niche and competitors to identify strengths and weaknesses.
- Analyze search queries to compile the website's semantic core.
- Create the site structure based on the semantic core.
- Develop the UI / UX design based on the conducted analysis.
- Implement the website design according to the company's brand book and modern web design trends.
- Complete the necessary front-end and back-end work.
- Test the project, including load testing, usability, performance, and security.

Result
The Promodex team delivered a turnkey solution within 31 working days: from the client's inquiry to the website implementation and launch.
- The site is in the green zone of PageSpeed Insights.
- Increased sales volume.
- Expanded audience.
- Improved user experience.
- Increased customer trust.
- Strengthened market position.

Audience
The target audience of the project includes community members who address issues related to cannabis cultivation.

Team
The project was carried out by a team of 8: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, front-end developer, back-end developer, QA specialist.
The website was developed using the Opencart CMS version 3, as this platform meets all technical requirements and the client's preferences.