Let’s Make Site — web studio

Role: SMM Designer / Content Specialist

What I did:
• Conducted an account audit and created a clear profile structure
• Developed a content categorization and content plan (educational, expert, case studies, interactive categories)
• Wrote the tone of voice and key messages for the brand
• Designed the page identity: colors, fonts, grid, visual style
• Created post and story templates in Canva (infographics, quotes, CTAs, case studies)
• Wrote texts for posts ("The website doesn't sell", "Cheap website - expensive losses", "The website works 24/7")
• Thought out scenarios for Reels and hook headlines
• Prepared texts for stories with CTAs ("Check your website", "Where clients get lost")
• Designed Highlights (Portfolio, FAQ, Reviews, Contact, Offers)
• Prepared ready-made layouts for starting the page design
• Compiled everything into a systematic content guide for further account management