Link building

Link building (English: Link building — a direction in SEO, the main task of which is to build the most effective and natural backlink profile. Link building is an element of external site optimization. The following main types of link building are distinguished:
Outreach and email marketing.
Building PBN networks and satellite sites.
Purchasing links through link exchanges.
Crowd marketing (guerrilla marketing).
Submits.
A website that places an outgoing link on its site is called a "donor site," while a website that receives a link from another resource to its own is called an "acceptor site." The total number of all donor sites for one site is called the backlink profile. The naturalness of the backlink profile depends on the types of links, the diversity of site types, and anchors.
Links are distinguished by the tag that marks the link. Tag: dofollow — indicates a signal for the search engine to index this link, the nofollow tag prohibits the search engine from indexing the marked links. There are also UGC links. This tag marks links created by users — user-generated content. Although in some cases, search engines still index links with the nofollow tag.
All links placed on the internet can be conditionally divided into 3 types — anchor, non-anchor, and branded. Anchor links are links that contain a link to an external site. For example: Wikipedia. Non-anchor links are links that are placed "directly," Branded links are called anchor links where the anchor is the brand name. Branded anchors are one of the safest and most natural types of links.
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