Logo and brand identity "SLEEP.EXE"

The visual style of the brand is the embodiment of the idea of "programming" the perfect rest. The name, which refers to a computer launch file, suggests that deep and quality sleep can now be activated with a single touch.

The concept of the logo, which underlies the entire identity, symbolizes three key directions: technology, convenience, and tenderness.

The identity uses a minimalist "tech-first" aesthetic. The combination of deep dark blue with ethereal gradients creates an atmosphere of a calm evening and a modern digital space at the same time. Each element works to show that SLEEP.EXE is an intelligent system that makes your sleep maximally personalized, effective, and, most importantly, incredibly tender.