Logo and concept for the real estate agency MERIDIAN

Development of a logo for the real estate agency MERIDIAN.
The main task is to convey a sense of coverage, modernity, and reliability.

Key decisions:
• Symbolism: Intertwined arcs in the logo visually resemble global coordinates. This emphasizes the wide geography of the agency's services and its connection with various market participants.
• Dynamics: The visual rhythm of the logo creates an impression of movement and development — important for a company that constantly adapts to new challenges.
• Shape: Soft, confident lines convey stability, trust, and quality — key associations for the brand in the real estate sector.

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