Logo and corporate identity for a vinyl record store

Vinyl records are an important cultural phenomenon of the 20th century, preserving the authenticity of the music of its era. A logo and elements of corporate identity have been developed for the vintage vinyl record store Vintage Vinyl Shop. The concept is based on the idea of vintage music as a multi-genre heritage from the 50s to the 90s, recorded on vinyl media and free from digital artificiality. The identity is built on a combination of retro aesthetics, elegant typography, and the image of a record, emphasizing the character, value, and authenticity of the brand. The project is adapted for use on printed and digital media: from the logo and brand materials to souvenir and printing products.

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