Logo and identity for the lingerie brand "nizhna"

In the development, it was important to create the impression that this is not just lingerie, but something more that provides confidence and comfort, so I chose a blue color that symbolizes purity, trust, and a sense of lightness.

I chose a modern font with a hint of elegance, and paid special attention to the small details that are not just decorative elements, but an important component of the identity. They add dynamics, liveliness, and remind of handwritten notes, all of which creates a feeling of a special approach and care for each client.
#logo #Identity #branding