Logo and identity of the service "URBAN RIDE"

The logo, designed in the form of a stylized lightning bolt, is instantly recognized as a symbol of electrical power and speed, perfectly aligning with the specifics of the electric bicycle service.

The dynamic tilt of the composition and the typography integrated directly into the graphic element create a sense of drive and technology. The choice of a rich blue color emphasizes eco-friendliness and innovation, shaping the image of clean and intelligent transportation of the future.

Due to its conciseness and recognizable silhouette, the logo maintains visual integrity on any medium — from a compact mobile app icon to the massive frames of bicycles and sports gear, conveying confidence, freedom of movement, and a new level of urban mobility.