Logo and printing | Auto shop

Project Goal
1. Development of a #logo
2. Development and printing of #business cards, gift air fresheners for cars.

Brand Features
The store sells auto parts. It has an interesting name with a personal story.

Brief Analysis
- The main request is to use green color.
- It is necessary to "incorporate" the field of activity into the name.
- Make the logo expressive, easily readable, and memorable.

Idea Generation
The basis of the logo is typographic, but one letter is replaced by a graphic sign.
The graphic sign consists of two parts:
- the main part is a gear, which is one of the most vivid associations with auto parts.
It is the foundation of many automotive components.
- the second part is a hedgehog's snout, attached to the gear.

As a result of this combination, we get a graphic sign that immediately prompts a clear association with both the brand name and its field of activity.

Printing Development
It was necessary to develop and print business cards. A visualization of the logo's use on various types of business printing was also added.

In addition, there was a request to develop a design for the car, as branding of the brand's vehicles is planned in the future.