Logo of Animotioners

The #Logo for the company that develops animated learning video is located in Rotterdam, the Netherlands. The client wanted the logo to have the image of a brown man, but he didn’t know how to create an association with the animation. My proposal was to put a huge pencil into the character's hand - this will also create the image of a strong man and professional. My idea was highly appreciated and in addition to a successful graphic style, it became the cause of winning the competition.