Aura Logo

While working on the identity for AURA, I aimed to create not just a symbol, but a visual embodiment of the invisible energy of fragrance. AURA is a space for niche perfumery that celebrates the lightness, sophistication, and deep individuality of each scent. My main task was to convey the feeling of "expensive minimalism," where every line matters, and luxury is interpreted through restraint and impeccable taste.