Logo and banners

SunFix – Logo and graphics for solar panel mounts
Project type:
Branding / Graphic design / Web banners

Project description
SunFix is a company specializing in the supply of mounts for installing solar panels and systems. The main task was to create a recognizable logo adaptable to various media, as well as develop visual banners for the website and advertising.

1. Research and idea
Before starting the design, I analyzed the competitor market and visual trends in the renewable energy sector. The main associations to be used were:

Sun energy
Technical reliability
Environmental innovation
Ease of recognition

2. Logo development
Initial concepts
The logo combines:
Silhouette of a solar panel
Mounting, fixed on a base
Sun in the shape of a gear

This approach symbolizes the union of nature (sun energy) with engineering precision (metal structures).

Visual tests
Various logo styles were tested:
Engraving on concrete
Neon version
Illuminated sign
Social media banners

Final logo
Color palette:
Dark gray / graphite – reliability
Turquoise-blue – fresh energy future
Font – modern, geometric, with a slight emphasis on technicality.

3. Website banners
Main banner:
Image of a technician against a background of solar panels
Main message: "Mounts for installing solar panels"
Icons with benefits, "To catalog" button
Promo blocks (product categories):
Profile for solar panels – reliability and precision
Mounting for systems – flexibility and compatibility
Complete installation kits – full turnkey solutions

All banners are designed in the same brand style, considering user readability.

Result
Unique logo ready for use in online and offline environments
Set of promotional materials for the website
Unified visual language of the brand that inspires trust

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