Design of the logo and banner

Mission of the project
Creating a logo that reflects the specialization of the brand, will have a modern and stylish look.Also important aspects are the ease of perception and readability of the logo.Decision
The Great Vibes font is used, which has switches, resembling the niches, which reflects the manual work, which is a key feature of the brand.It also added elements in the form of pearls to emphasize that this is a brand of pearls.In addition, a graphic image of the diamond (element from the previous version of the logo) is added to provide the logo with elegance and high status.The main color of the logo adds luxury and style.For auxiliary elements, the Montserrat font is used to provide contrast and transmit thinness.A colour panel is selected to complement the basic color and add more variations.The logo protection field is 40 pixels to provide sufficient space for the logo and to increase its readability.The logo is created in color and monochrome versions for use both in the interfaces and for the printing of the company’s documents.