Logo & Brand Identity Design for an Eco-Sector Brand

Client:
A startup in the sustainable development / eco-product sector (name under NDA)

Objective:
Create a logo that reflects naturalness, organic feel, and a modern branding approach. The design needed to be universal — usable for online, print, and packaging.

What was done:
– Market research (ethical brands, eco & minimal design trends)
– Concept: stylized sphere symbolizing harmony and balance
– Abstract waves inside the circle — a reference to nature, water, and earth
– Color choice: deep green for stability + light accent for simplicity
– Logo formatted with focus on scalability (equally readable at 16px and on printed materials)

Result:
– A versatile logo easily adaptable across different media: packaging, website, social platforms
– Client uses the logomark as a favicon, on badges, and packaging
– Clean, meaningful minimalist visual