Logo design for a creative brand
Logo for ✦ ZORA Communications — a creative studio that works with strategy, content, and brand communication.
The name ZORA is associated with light, guidance, and forward movement, so it was important to convey a sense of confidence, clarity, and modernity in the logo without unnecessary complexity.
The foundation of the concept was the idea of elegant simplicity and expressive typography that easily adapts to various formats — from digital media to printed materials. The typographic solution balances between soft forms and clear geometry, creating an image of a brand that can be trusted and is easily recognizable.
The name ZORA is associated with light, guidance, and forward movement, so it was important to convey a sense of confidence, clarity, and modernity in the logo without unnecessary complexity.
The foundation of the concept was the idea of elegant simplicity and expressive typography that easily adapts to various formats — from digital media to printed materials. The typographic solution balances between soft forms and clear geometry, creating an image of a brand that can be trusted and is easily recognizable.