I created an identity that combines modernity and light French elegance.
The logo is delicate, rounded, conveying softness and delicacy.
The color palette is pastel, warm, with accents reminiscent of desserts: white chocolate, berry tones, creamy shades.
The font pair is a combination of elegant grotesque with accent details that give character.
The identity includes:
• logo in several versions (main, minimalist, inverted)
• color system (primary and additional colors)
• font selection with recommendations
• mockups on packaging, business card, dessert box
• explanation of the brand idea in a presentation
Result:
A style that “pleases the eye” — delicate, refined, but recognizable. The identity creates an atmosphere of aesthetic satisfaction from the first glance to the last piece.
The logo is delicate, rounded, conveying softness and delicacy.
The color palette is pastel, warm, with accents reminiscent of desserts: white chocolate, berry tones, creamy shades.
The font pair is a combination of elegant grotesque with accent details that give character.
The identity includes:
• logo in several versions (main, minimalist, inverted)
• color system (primary and additional colors)
• font selection with recommendations
• mockups on packaging, business card, dessert box
• explanation of the brand idea in a presentation
Result:
A style that “pleases the eye” — delicate, refined, but recognizable. The identity creates an atmosphere of aesthetic satisfaction from the first glance to the last piece.