Development of visual identity for a manufacturer of children's cribs (age category 0–5 years). The main task was to create an image that conveys safety, naturalness, and care.
Key features of the solution:
Symbolism: A combination of the concise shape of the crib with a natural element (leaf), which directly indicates the use of eco-friendly beech wood.
Psychology of form: The use of soft, rounded lines without sharp corners to create a sense of physical and emotional safety.
Color palette: Warm wooden and pastel green shades emphasize the premium quality of natural materials.
Versatility: The logo is adapted for engraving on wood, printing on packaging, and use in social media.
Result: A warm and trustworthy design that distinguishes the product from the mass market and appeals to the values of conscious parents.
Key features of the solution:
Symbolism: A combination of the concise shape of the crib with a natural element (leaf), which directly indicates the use of eco-friendly beech wood.
Psychology of form: The use of soft, rounded lines without sharp corners to create a sense of physical and emotional safety.
Color palette: Warm wooden and pastel green shades emphasize the premium quality of natural materials.
Versatility: The logo is adapted for engraving on wood, printing on packaging, and use in social media.
Result: A warm and trustworthy design that distinguishes the product from the mass market and appeals to the values of conscious parents.