LOGO for a coffee shop

Sometimes when we take on too much (responsibilities, work) to please someone, to earn more, our own KARMA kicks in, which "pours" onto us, roughly like this coffee, because you can no longer carry it. This is how the risk of losing the most important thing - yourself - arises... It seems like such an insignificant message is hidden in the picture, but what a reminder to show care and love for ourselves, even in the form of a delicious cup of coffee.

Here you have psychology in marketing
Raising the value of the café through
"ordinary logo"
After all, all marketers know that people buy NOT the product, but emotions or solutions to problems!
Emotional impact - is
Solution to the problem - is