Logo for the brand Aspen Home

Aspen Home - a company that manufactures bed linen, towels, pillows, and many other various textile products for the home.

Location: Aspen, Colorado, USA

The client approached with the goal of creating a logo that would include a symbol and a typographic part with the brand name. An important detail is half of an aspen leaf, as the client wanted the logo to feature an aspen leaf (by the way, "Aspen" means aspen).

An elegant yet concise font was used, hinting at the premium nature of this brand.