Logo for the trademark "GAVA"

Development of a logo for the updated trademark "GAVA". Three character options were created:
— a crow with a cleaning rag;
— a crow with a coin (as a symbol of thriftiness);
— a crow with a jar in which coins are stored.

The character wears an apron, colors — purple and yellow, to stand out among competitors. Rejection of classic solutions (black, blue, light blue) in favor of a bright palette that attracts attention and is memorable.

#logo #label #branddesign #packaging #brandcharacter #UkrainianDesign #graphicdesign #labeldesign #branding #packagingdesign #portfolio

#logodesign #packagingdesign #labeldesign #brandcharacter #graphicdesign #householdcleaning #brandidentity #branding #packagingportfolio #fmcgdesign