Work on the logo began not with the form, but with the meanings. The task was to create a sign for a premium beauty space without visual clichés and excessive decorativeness. In the process, I: — analyzed the competitive landscape; — identified the key associations of the brand (light, purity, silence, confidence); — worked with the proportions and rhythm of the letters; — sought a balance between minimalism and a sense of premium quality. The result is a logo that does not dominate but supports the brand, leaving space for further identity development. The next stage is a full visual system for Lumera. #logodesignukraine #graphicdesignservices #designlogo #designlogotype #customlogo