Logo for a coffee shop connected to a flower shop
I created a visual language that conveys this harmony: the tenderness of floristry and the urban energy of the coffee shop. The key metaphor of the brand is "blossoming in the city". Coffee here is like a ritual, and flowers are like an emotion. Through the visual style, I wanted to convey a sense of lightness, attention to detail, care and beauty in everyday life. The Bloom Coffee Club is a brand that speaks the language of friendliness, beauty, and simple joys. This project is about the ability to see the beauty in the simple, and my task as a designer is not just to design a business, but to create an atmosphere that remains in your memory and heart.