Logo for a confectionery

I created an identity that combines modernity and light French elegance.
The logo is delicate, rounded, conveying softness and delicacy.
The color palette is pastel, warm, with accents reminiscent of desserts: white chocolate, berry tones, creamy shades.
The font pair is a combination of elegant grotesque with accent details that give character.

The identity includes:
• logo in several versions (main, minimalist, inverted)
• color system (primary and additional colors)
• font selection with recommendations
• mockups on packaging, business card, dessert box
• explanation of the brand idea in a presentation

Result:
A style that “pleases the eye” — delicate, refined, but recognizable. The identity creates an atmosphere of aesthetic satisfaction from the first glance to the last piece.