Logo for a cosmetics brand

The created logo for the professional and care cosmetics brand Rituals conveys the naturalness and authenticity of the brand through an abstract graphic representation. The leaves, arranged in a square symmetry, symbolize the natural and quality elements used in the cosmetics.

The font chosen has serifs. It is classic, restrained, and has clear lines. The font successfully emphasizes the premium quality and elegance of the brand.

The well-chosen color palette of three colors highlights the main associations and values of the brand: calmness, lightness, femininity, sophistication, trust, and confidence. The selected palette corresponds to the target audience: women aged 30+ and emphasizes the premium quality, style, and high-end class of the cosmetic brand.

View the complete work here: https://www.behance.net/gallery/217728283/Logo-for-a-cosmetics-brand