Logo for an online bookstore about Ukraine
The work was presented at the competition.
Technical task:
Company name: Readne
Type of business: online bookstore
Description of products/services: books from Ukrainian and (to a lesser extent) foreign publishers about the landmarks of Ukraine, art, history, ethnography, cuisine, literature of Ukrainians, as well as other peoples of Ukraine
Distribution channels and sales geography: website of the online store, Ukraine
What elements should the logo consist of?
- a corporate inscription and a graphic element (but if there are ideas on how it would look better as a single element rather than two, we accept that)
What word or phrase will be used in the logo?
- Readne
What should be depicted in the logo?
- The word Readne (or READNE) and a graphic element that would associate with the essence of the project (but if there are ideas on how it would look better as a single element rather than two, we accept that)
Please provide any additional information you consider important.
- If we follow the logic strictly, the name of the store Readne hints at two concepts: "to read" and "native." To read about the native. It would be logical to try to embody both ideas in the logo (either in the word or in the emblem) so that there is something related to books, reading, and something that hints at traditionally Ukrainian, "native." But it should not look too "in your face," so it doesn't come off as clumsy.
On the other hand, many bookstore logos do not have anything related to books or reading. So, perhaps our logo would look good without that. That is, just something traditional. It would be good to create different options.
It is also possible to try as an option to combine traditional Ukrainian elements with geographical ones, something related to a map (possibly, plus reading, a book), because one of the main book directions of the store is books about the landmarks of Ukraine, natural and architectural monuments, tourism. And in general, it can be said that the project's activities are broadly related to the discovery and exploration of Ukraine as a territory on the map.
Technical task:
Company name: Readne
Type of business: online bookstore
Description of products/services: books from Ukrainian and (to a lesser extent) foreign publishers about the landmarks of Ukraine, art, history, ethnography, cuisine, literature of Ukrainians, as well as other peoples of Ukraine
Distribution channels and sales geography: website of the online store, Ukraine
What elements should the logo consist of?
- a corporate inscription and a graphic element (but if there are ideas on how it would look better as a single element rather than two, we accept that)
What word or phrase will be used in the logo?
- Readne
What should be depicted in the logo?
- The word Readne (or READNE) and a graphic element that would associate with the essence of the project (but if there are ideas on how it would look better as a single element rather than two, we accept that)
Please provide any additional information you consider important.
- If we follow the logic strictly, the name of the store Readne hints at two concepts: "to read" and "native." To read about the native. It would be logical to try to embody both ideas in the logo (either in the word or in the emblem) so that there is something related to books, reading, and something that hints at traditionally Ukrainian, "native." But it should not look too "in your face," so it doesn't come off as clumsy.
On the other hand, many bookstore logos do not have anything related to books or reading. So, perhaps our logo would look good without that. That is, just something traditional. It would be good to create different options.
It is also possible to try as an option to combine traditional Ukrainian elements with geographical ones, something related to a map (possibly, plus reading, a book), because one of the main book directions of the store is books about the landmarks of Ukraine, natural and architectural monuments, tourism. And in general, it can be said that the project's activities are broadly related to the discovery and exploration of Ukraine as a territory on the map.
Odessa 
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