Logo for the brand of female underwear with precious stones. Ta.Yu is an abbreviation that has 3 meaning burden: 1) the beginning of the names of the founders of the brand; 2) literally read as the Russian word "taju"; 3) the brand concept - precious stones, crystals, in translation - " ice", so the metafor "cover ice" as if we remove all the chains, stereotypes and remains the most valuable - true YOU.