Due to the expansion of the family business, the client requested the creation of a minimalist logo that would be equally readable in various formats—from large banners to small print on documents.
The main idea was for the logo to evoke associations with something native, local, and authentic, while remaining concise and visually light. At the same time, it had to clearly convey the key values of the brand: naturalness, eco-friendliness, quality, and simplicity.
The main idea was for the logo to evoke associations with something native, local, and authentic, while remaining concise and visually light. At the same time, it had to clearly convey the key values of the brand: naturalness, eco-friendliness, quality, and simplicity.