iSupp logo

Creation of a logo for an e-commerce store selling vitamins, sports nutrition, and dietary supplements.

iSupp — an online platform with delivery across Europe.

Target audience: people aged 25-55 who lead an active lifestyle, care about health, and engage in sports. Residents of large cities in Europe with above-average income.

Closest competitors: iHerb, Pureformulas.

The concept was to move away from trivial graphic elements, creating a dynamic logo that evokes emotion. In this case — the emotion of joy, energy, friendliness, and openness to the customer.

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