Logo of the coffee shop "RIVER COFFEE"

The main feature of the design is hidden in the very word COFFEE. The two letters "F" are layered on top of each other, forming a recognizable silhouette of a coffee bean. But if you look more closely, you can also see the curve of a river inside. This visual solution symbolizes the inseparable connection between the art of roasting and the natural tranquility of the flowing water nearby.

A sky-blue palette was consciously chosen as the main color of the brand. It not only emphasizes the river theme but also gives a sense of lightness, space, and the freshness of the morning breeze.