MIDGARD Logo

The logo of the Midgard brand combines the symbolism of the ancient rune ᛃ Jera and natural elements. The Jera rune in Scandinavian tradition symbolizes harvest, the cyclical nature of life, and fair reward for work — the idea that results come through time, development, and consistency.

At the center of the composition is a leaf — a sign of nature, growth, and new ideas. The semicircle around the symbol embodies the earth and the closed cycle, emphasizing the harmony between creativity, nature, and the process of creation.

The logo reflects the philosophy of Midgard — a combination of graphic design, creativity, and prints for clothing, where each idea goes through its cycle from concept to finished visual image.