Logo redesign (concurrent work)
Logo Design
The author of the competition is the company that imports and sells dental equipment.
The task is to develop a non-standard logo that will attract attention and cause emotion, while not feeling "child".
We proposed to use the advantages of a short name and made it... teeth! So, SOCO is the equipment that creates a smile.
Many people are afraid of everything related to the dental office, but the modern equipment is not terrible at all. It’s interesting and even fun – bz, bz, drr – and you’ll smile in 32 beautiful equal teeth.
To communicate with customers and create positive emotions we proposed to use a full version with a smile, and for more serious scenarios - a text version.
The task is to develop a non-standard logo that will attract attention and cause emotion, while not feeling "child".
We proposed to use the advantages of a short name and made it... teeth! So, SOCO is the equipment that creates a smile.
Many people are afraid of everything related to the dental office, but the modern equipment is not terrible at all. It’s interesting and even fun – bz, bz, drr – and you’ll smile in 32 beautiful equal teeth.
To communicate with customers and create positive emotions we proposed to use a full version with a smile, and for more serious scenarios - a text version.