Should be associated with the shape or energy of a freight train - stylized, modern and minimalist, without being cartoonish. It's a metaphor: the brand conveys weight, inertia and value - like a powerful train carrying expensive cargo.
The front of a freight locomotive is wide and angular, wheels or lines of motion
Emblem character
Heavy – massive, grounded, industrial
Precise – crisp edges, clean geometry, no visual clutter
Confident – symmetrical or intentionally offset to create a sense of movement
CS2 aesthetics
The front of a freight locomotive is wide and angular, wheels or lines of motion
Emblem character
Heavy – massive, grounded, industrial
Precise – crisp edges, clean geometry, no visual clutter
Confident – symmetrical or intentionally offset to create a sense of movement
CS2 aesthetics