Logo and company style: “Lux” Nutrients

From the brief: "Production and sale of healing food complexes. The market is nutrients. The segment is 100% organic food complex. The target audience is the highest and middle class, followers of the wellness lifestyle.
The proposed and approved option:
The sign has several values 1. The first letter of the name; 2. Association with Human Science and Biology - DNA; 3. Association with organic or plant (e.g. marine waters); 2. The subconscious association with the signs of eternity - eight or vector.
The name font is unique, designed specifically for Subtanica.