Logo for a Ukrainian construction company.
The client wanted to see a bird in the logo. There was also a taboo on direct associations with construction.
The name and its writing resonated with me; the Ukrainian letter "Ї" in the name, which immediately catches the eye because all other letters are written in Latin, inspired me to create ornamental motifs, something traditional. Therefore, I made the bird geometric, with patterns inside, like an ornament. The font of the name is also in a style that corresponds to the logo, with the same motifs.
The wing and tail of the bird have a pattern that resembles a roof or the facade of a building.
The client wanted to see a bird in the logo. There was also a taboo on direct associations with construction.
The name and its writing resonated with me; the Ukrainian letter "Ї" in the name, which immediately catches the eye because all other letters are written in Latin, inspired me to create ornamental motifs, something traditional. Therefore, I made the bird geometric, with patterns inside, like an ornament. The font of the name is also in a style that corresponds to the logo, with the same motifs.
The wing and tail of the bird have a pattern that resembles a roof or the facade of a building.