Logo & Brand Identity for AramerBari

Client Vision:
AramerBari, meaning "House of Peace" in Bengali, is a home comfort brand focused on delivering relaxation and serenity through pillows, bolsters, mattresses, and more. The client wanted a brand identity that reflected coziness, natural calm, and cultural warmth, while being modern and memorable.

Design Approach:
The logo features a symbolic house made from a simple line, resting under a coconut leaf, representing shelter, rest, and nature. This gentle curve mimics the feeling of being cradled—an intuitive metaphor for comfort.
The deep maroon color evokes a sense of calm and grounded warmth, suitable for a lifestyle brand that promises peace and rest.

Typography combines Bengali script with a clean Latin typeface, uniting tradition and modernity, making the brand feel both rooted and global.

Deliverables:

Primary logo with icon and bilingual brand name

Color palette and typography guide

Tagline and brand message lockup

Product label mockups for soft furnishings

Social media-ready brand assets

Impact:
This branding instantly conveys comfort, cultural depth, and elegance, positioning AramerBari as a brand that doesn’t just sell products, but offers emotional and physical comfort in everyday living.

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