Logo book for the agro-center "Ingiriya"
The "Fig Tree" brand logo book is a visual communication guide created to maintain the cohesive image of an exotic sapling store. It gathers key elements of the corporate style: logo, color palette, typography, graphic elements, icons, illustration styles, packaging examples, and recommendations for their use in online and offline communication.
The logo book defines the visual mood of the brand — natural, warm, lively, and modern, which emphasizes love for plants and the uniqueness of the assortment. It serves as a reference for designers, marketers, and partners working with the brand.
The logo book defines the visual mood of the brand — natural, warm, lively, and modern, which emphasizes love for plants and the uniqueness of the assortment. It serves as a reference for designers, marketers, and partners working with the brand.