Logo for a car rental service

The work participated in a competition for creating a corporate font logo for the car rental service https://freelancehunt.com/contest/logotip-dlya-servisu-prokatu-avto/7522.html

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The GoGo logo is a concise typographic wordmark that conveys a sense of reliability, movement, and modern service without visual noise. The deep blue color establishes trust and professionalism, while the restrained descriptor car rental is easily separable for brand use in both mass market and future premium directions.