Logo & Brand Identity for AramerBari
Logo Design
Client Vision:
AramerBari, meaning "House of Peace" in Bengali, is a home comfort brand focused on delivering relaxation and serenity through pillows, bolsters, mattresses, and more. The client wanted a brand identity that reflected coziness, natural calm, and cultural warmth, while being modern and memorable.
Design Approach:
The logo features a symbolic house made from a simple line, resting under a coconut leaf, representing shelter, rest, and nature. This gentle curve mimics the feeling of being cradled—an intuitive metaphor for comfort.
The deep maroon color evokes a sense of calm and grounded warmth, suitable for a lifestyle brand that promises peace and rest.
Typography combines Bengali script with a clean Latin typeface, uniting tradition and modernity, making the brand feel both rooted and global.
Deliverables:
Primary logo with icon and bilingual brand name
Color palette and typography guide
Tagline and brand message lockup
Product label mockups for soft furnishings
Social media-ready brand assets
Impact:
This branding instantly conveys comfort, cultural depth, and elegance, positioning AramerBari as a brand that doesn’t just sell products, but offers emotional and physical comfort in everyday living.
#LogoDesign #BrandIdentity #ComfortBrand #HomeBranding #BengaliTypography #ModernLogo #CulturalBrandDesign #MinimalBranding #RelaxationLogo #PeacefulLiving #SoftFurnishingBrand #VisualStorytelling #ClientCentricDesign #BrandingShowcase #LogoInspiration
AramerBari, meaning "House of Peace" in Bengali, is a home comfort brand focused on delivering relaxation and serenity through pillows, bolsters, mattresses, and more. The client wanted a brand identity that reflected coziness, natural calm, and cultural warmth, while being modern and memorable.
Design Approach:
The logo features a symbolic house made from a simple line, resting under a coconut leaf, representing shelter, rest, and nature. This gentle curve mimics the feeling of being cradled—an intuitive metaphor for comfort.
The deep maroon color evokes a sense of calm and grounded warmth, suitable for a lifestyle brand that promises peace and rest.
Typography combines Bengali script with a clean Latin typeface, uniting tradition and modernity, making the brand feel both rooted and global.
Deliverables:
Primary logo with icon and bilingual brand name
Color palette and typography guide
Tagline and brand message lockup
Product label mockups for soft furnishings
Social media-ready brand assets
Impact:
This branding instantly conveys comfort, cultural depth, and elegance, positioning AramerBari as a brand that doesn’t just sell products, but offers emotional and physical comfort in everyday living.
#LogoDesign #BrandIdentity #ComfortBrand #HomeBranding #BengaliTypography #ModernLogo #CulturalBrandDesign #MinimalBranding #RelaxationLogo #PeacefulLiving #SoftFurnishingBrand #VisualStorytelling #ClientCentricDesign #BrandingShowcase #LogoInspiration