Logo and brand book for Apple maintenance service

The goal of the rebrand was to create a brand that is more modern, stylish and suitable for the digital environment. This means that it should be more concise but no less powerful than the previous company logo. The approved idea has a double meaning, where the last letters clearly indicate gadgets and the meaning of the name - "I'm cracked." The new logo has both a full font and a shortened version for social media avatars or a favicon, as seen on the company's website icracked.com.ua

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