Created a BrandGuide for a pastry shop specializing in cupcakes, macarons, pastries, and wedding desserts.
- Color palette — pastel, creamy, warm tones create a sense of tenderness and delicacy.
- Logos — the illustration of a cupcake adds playfulness, and the variability of logos allows them to be adapted for packaging, social media, and printed materials.
- Fonts — the combination of an elegant serif font with a modern sans-serif provides a balance between classic and contemporary.
- Photographs — enhance emotional connection, evoke appetite, and convey the brand's atmosphere.
- Color palette — pastel, creamy, warm tones create a sense of tenderness and delicacy.
- Logos — the illustration of a cupcake adds playfulness, and the variability of logos allows them to be adapted for packaging, social media, and printed materials.
- Fonts — the combination of an elegant serif font with a modern sans-serif provides a balance between classic and contemporary.
- Photographs — enhance emotional connection, evoke appetite, and convey the brand's atmosphere.