logo

The logo was created for a competition. It combines the technical nature of a car with the calmness of Zen. The typographic design is structured so that, visually, the Zen element — a symbol of harmony and balance — gradually “drives out” from the shape of the car. This transition conveys the main idea of the brand: fast roadside assistance that gives the driver a sense of safety, confidence, and inner peace. In the icon, the abbreviation “adze” is easy to remember. In English, “adze” refers to an ancient craftsman’s tool, which symbolically emphasizes a modern “tool” — roadside assistance for vehicles.